This systematic and logical way has a new name: Enterprise Marketing Management." -from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table.
- ISBN10 1300366303
- ISBN13 9781300366300
- Publish Date 16 January 2013
- Publish Status Out of Print
- Out of Print 22 July 2015
- Publish Country GB
- Imprint Lulu.com
- Format eBook (OEB)
- Language English