What's Key:
- Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts.
- CasePilot: an interactive business simulation to improve your case analysis skills.
- Marketing Updates: current and archived articles organized by chapter.
- Research Navigator: a portal for online research.
- Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.
- ISBN10 0131939092
- ISBN13 9780131939097
- Publish Date 21 June 2005
- Publish Status Out of Print
- Out of Print 8 December 2008
- Publish Country US
- Imprint Pearson
- Edition 11th edition
- Language English