Britain's broadcasting and telecommunications industries are world class. As their technologies converge, they have the potential to drive real economic growth via a vibrant, combined service sector. Audiences are experiencing a revolutionary shift: from four or five free-to-air networks to hundreds of pay channels; from half a dozen radio stations to scores; and from fixed schedules to programmes on demand. However, there are real fears that more will mean worse, that audiences and involvement will be fragmented, that new technology will divide society into the information haves and have nots. The challenge for public policy is to drive growth whilst sustaining quality and access. At the core of this challenge is a debate about the BBC's public purpose in the new era and its funding. The articles in this text were commissioned by the BBC as a contribution to that debate.
- ISBN10 1860205615
- ISBN13 9781860205613
- Publish Date January 1999
- Publish Status Active
- Publish Country GB
- Imprint University of Luton Press
- Format Paperback
- Pages 168
- Language English