This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career! At the 1964 New York World's Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure--but it was not for lack of trying on AT&T's part....
- ISBN10 0137049722
- ISBN13 9780137049721
- Publish Date 12 October 2009
- Publish Status Active
- Publish Country GB
- Imprint FT Publishing International
- Format eBook
- Pages 10
- Language English