Diesel is a fashion phenomenon. Exuding the kind of knowing, eclectic 90s cool that everyone seeks, the Diesel label turns its back on style dictators and eschews slavish trend-following. The result is a global success story with outlets in over 80 countries. The clothes themselves, however, are only half the story. The Diesel ad campaigns have been massively influential, their ironic images, evoking a 1950s consumer paradise, reflecting the quirky, slightly retro nature of the clothing. This book is the result of close collaboration with Diesel founder Renzo Rosso, whose unconventional approach ensures that his label is kept at the forefront of hipness.
- ISBN10 0500018928
- ISBN13 9780500018927
- Publish Date 2 November 1998
- Publish Status Out of Print
- Out of Print 4 February 2006
- Publish Country GB
- Imprint Thames & Hudson Ltd
- Format Hardcover
- Pages 64
- Language English