Economics European Edition, 6/e Economics is a highly respected and successful textbook, valued world-wide by students for its comprehensive and engaging coverage of introductory economics. The book presents economics as an interesting, lively and relevant subject and it helps students to see how the world works by developing an economic way of thinking. Access Card: Parkin, Economics Euro Edition MyEconLab, 6/e Corporate Strategy, 4/e A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. Essentials of Marketing, 1/e This text is a fantastic introductory text that covers all the basic marketing principles in preparation for more advanced analysis of managerial concepts and case studies. Human Resource Management, 6/e The book is written from a practical perspective in a clear and engaging style. It includes full coverage of operational issues and introduces the major academic debates of relevance to the field.
Accounting and Finance for Non-Specialists, 5/e The text is written from a 'user' perspective, demonstrating ways in which accounting statements and financial information can be used to improve the quality of decision making. E-Business and E-Commerce, 2/e The second edition of this successful book continues to draw on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management to examine the topic of E-business and E-commerce
- ISBN10 1405853859
- ISBN13 9781405853859
- Publish Date 24 August 2006
- Publish Status Out of Print
- Out of Print 27 December 2007
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Longman
- Language English