Marketing Management 12/E This is the number 1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Marketing PlanPro Premier 3/E Palo Alto's highly rated software program that guides students through the development of a structured marketing plan. This software includes an introductory video, help wizards, and other valuable features to guide users through marketing analysis and plan for each element of the marketing mix.
- ISBN10 1405893206
- ISBN13 9781405893206
- Publish Date 29 November 2007
- Publish Status Out of Print
- Out of Print 27 November 2008
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Language English