Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.
- ISBN10 0304332550
- ISBN13 9780304332557
- Publish Date 27 July 1995
- Publish Status Out of Print
- Out of Print 30 March 2007
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Continuum International Publishing Group Ltd.
- Format Paperback
- Pages 160
- Language English