Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
- ISBN13 9781111826116
- Publish Date 26 July 2010
- Publish Status Out of Print
- Out of Print 10 January 2017
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Pages 368
- Language English