This Online Course Pack consists of "E-Business and E-Commerce "by Dave Chaffey (ISBN: 0273683780), plus access to a Pearson Online Course (ISBN: 0273700596). The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
- ISBN10 1405810289
- ISBN13 9781405810289
- Publish Date 19 August 2004
- Publish Status Out of Print
- Out of Print 27 December 2007
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English