Corporate Strategy, 4/e A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. Airline: A Strategic Management Simulation, 4/e Easy to start-up and use - even for students and instructors with no computer experience - this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
- ISBN10 1405853549
- ISBN13 9781405853545
- Publish Date 12 September 2006
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English