An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
- ISBN10 0273710184
- ISBN13 9780273710189
- Publish Date 1 June 2006
- Publish Status Out of Print
- Out of Print 10 June 2006
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Format Paperback
- Pages 672
- Language English