Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.
- ISBN10 0273617133
- ISBN13 9780273617136
- Publish Date 3 December 1997
- Publish Status Out of Print
- Out of Print 31 May 2012
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 624
- Language English