Exploring Corporate Strategy Enhanced Media Edition Text and Cases 7th Edition: Text and Cases

by Gerry Johnson, Kevan Scholes, and Richard Whittington

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Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide.The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.
  • ISBN10 0273710176
  • ISBN13 9780273710172
  • Publish Date 1 June 2006
  • Publish Status Out of Print
  • Out of Print 10 June 2006
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 7th edition
  • Format Paperback
  • Pages 1072
  • Language English