In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful franchisors? Why do some companies in an industry choose to franchise while their competitors don't? How does the decision to franchise affect your ability to compete with firms that don't? For businesses that choose to move forward, Shane presents proven principles for every aspect of building a successful franchising system, including: recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and navigating the unique legal and institutional challenges of franchising.
- ISBN10 013149421X
- ISBN13 9780131494213
- Publish Date 27 January 2005 (first published 11 January 2005)
- Publish Status Out of Print
- Out of Print 15 November 2010
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Financial TImes Prentice Hall
- Format Hardcover
- Pages 256
- Language English