Your Definitive Guide to Profiting from Mobile Commerce
With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit!
- Discover how customer mobile behavior is radically maturing and shifting
- Weave mobility throughout your marketing mix and business operations
- Prepare for the instant and impulse when your customer wants to buy
- Identify mobile tactics that are actually influencing purchases
- Earn confidence from customers that you will protect their privacy
- Use payment technologies to reduce friction and make it easier to buy
- Deliver richer, more powerful stories and mobile experiences
- Understand customers through “Little Data”: qualitative studies to physically observe behavior
- Grasp purchase attribution: why people buy
- ISBN10 0789751542
- ISBN13 9780789751546
- Publish Date 9 October 2014 (first published 17 September 2014)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Que Corporation,U.S.
- Format Paperback
- Pages 208
- Language English