The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.
- ISBN10 383943310X
- ISBN13 9783839433102
- Publish Date 18 December 2015
- Publish Status Active
- Imprint Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner
- Format eBook
- Pages 188
- Language German