This book contains over 20 contemporary strategic management cases featuring a variety of organizations undergoing strategic changes. The cases, many from the 1990s, involve a range of organizations, from small businesses such as Yeast West Bakery to large, well-known companies such as GM Allison Japan Ltd, Sun Microsystems, Eastman Kodak Company, The Swatch, Carnival Cruise Lines, Liz Claiborne and United Airlines. The cases have been peer-reviewed by members of North America Case Research Association (NACRA) which requires documentation of case sources and enforces standards for case research.
- ISBN10 0534931340
- ISBN13 9780534931346
- Publish Date 1 January 1993
- Publish Status Active
- Out of Print 12 March 1997
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint PWS
- Format Paperback
- Pages 488
- Language English