The first statistical biography of a generation that no marketer will want to be without. Today's teenagers are interested in the environment, good jobs, and good times. They also spend $55 billion of their parents' income on clothes, CDs, sports gear and electronics. Teenage "busters" comprise 17% of the U.S. population--a segment larger than seniors.
- ISBN10 0936889217
- ISBN13 9780936889214
- Publish Date 1 May 1993
- Publish Status Out of Print
- Out of Print 10 July 1997
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Brown (William C.) Co ,U.S.
- Edition 2nd Revised edition
- Format Paperback
- Pages 250
- Language English