The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.
- ISBN10 0415103223
- ISBN13 9780415103220
- Publish Date 25 May 1995
- Publish Status Out of Print
- Out of Print 12 March 1997
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 352
- Language English