Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this new text is an invaluable resource students of business and marketing. Providing both text and cases, the book will be supported by a Tutor's Guide, based on the authors' own teaching experience, which will provide a roadmap and guidance on how to best use each case.
- ISBN10 0333750071
- ISBN13 9780333750070
- Publish Date 28 May 1999
- Publish Status Out of Print
- Out of Print 22 April 2008
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 512
- Language English