With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.
- ISBN10 0131998129
- ISBN13 9780131998124
- Publish Date 6 March 2006
- Publish Status Out of Print
- Out of Print 4 December 2011
- Publish Country US
- Imprint Prentice Hall
- Edition 3rd edition
- Pages 195
- Language English