Business, Fourth Canadian Edition; Media Companion Edition

by Ricky W. Griffin, Ronald J. Ebert, and Frederick A. Starke

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Appropriate for Introduction to Business courses at both the university and college levels. This new edition maintains the strengths that made the first three editions so successful. Logical, well-organized, and well-respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
  • ISBN10 0131411918
  • ISBN13 9780131411913
  • Publish Date 15 November 2002
  • Publish Status Out of Print
  • Out of Print 22 May 2007
  • Publish Country CA
  • Publisher Pearson Canada, Toronto
  • Imprint Prentice-Hall (Canada)
  • Edition 4th edition
  • Pages 750
  • Language English