Strategic Management: Concepts, 11/e Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Principles of Marketing, 11/e The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
- ISBN10 1405854316
- ISBN13 9781405854313
- Publish Date 14 November 2006
- Publish Status Out of Print
- Out of Print 21 March 2007
- Publish Country GB
- Imprint Pearson Education Limited
- Language English