A comprehensive collection of vital discussions that include the role of the product manager, brand equity, product management strategy, technology incorporation, promotional activities and global aspirations.
- ISBN10 0070275491
- ISBN13 9780070275492
- Publish Date 3 July 2001
- Publish Status Active
- Out of Print 5 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 3rd edition
- Format Hardcover
- Pages 528
- Language English