Principles of Marketing with Strategic Management Concepts

by Philip R Kotler, Gary Armstrong, and Fred R. David

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  • ISBN10 1405817542
  • ISBN13 9781405817547
  • Publish Date 23 November 2004
  • Publish Status Out of Print
  • Out of Print 16 May 2007
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Language English