An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
- ISBN10 013486011X
- ISBN13 9780134860114
- Publish Date 1 January 1997
- Publish Status Out of Print
- Out of Print 8 October 2015
- Publish Country US
- Imprint Pearson Education (US)
- Edition 6th edition
- Format Hardcover
- Pages 1000
- Language English