A comprehensive overview of persuasion theory
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
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Learning Goals
Upon completing this book, readers will be able to:
Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation
- ISBN10 144796487X
- ISBN13 9781447964872
- Publish Date 5 December 2013
- Publish Status Out of Print
- Out of Print 13 April 2015
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 5th edition
- Language English