Globalization, new technology and expanding markets stretch the resources of companies and make it harder to survive. Forming an alliance with another company to share resources is increasingly becoming the answer. This book is a guide to forming the right alliance with the right company and making the partnership work. Case studies are used to illustrate successes and failures in real terms. These include Rover and Honda, ICL and Fujitsa, and Dowty-Sema.
- ISBN13 9780077079260
- Publish Date 21 November 1994
- Publish Status Out of Print
- Out of Print 6 February 1997
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 221
- Language English