This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster-and what your business must do instead. Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they're on a path that gets narrower and narrower. Eventually, they reach the end-and by then, their customers have forsaken them for a new offering that nobody saw coming.
- ISBN10 6612941502
- ISBN13 9786612941504
- Publish Date 1 January 2011 (first published 15 December 2010)
- Publish Status Active
- Out of Print 26 October 2011
- Publish Country US
- Imprint FT Press
- Format eBook
- Pages 11
- Language English