Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of "Sport Marketing: A Canadian Perspective" illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.
- ISBN10 0176104585
- ISBN13 9780176104580
- Publish Date 12 December 2007
- Publish Status Unknown
- Out of Print 27 May 2015
- Publish Country GB
- Publisher Cengage Learning EMEA
- Imprint Nelson Canada
- Format Paperback
- Pages 412
- Language English