This guide for executives looking for ways to exploit the opportunities - and avoid the dangers - presented by the integration of Europe into a single market brings together insights and advice from the faculty of INAED, a leading European business school. The authors detail how the single market environment will affect all key business functions in companies doing business in Europe, from overall strategy and financial management to marketing and manufacturing objectives. The book also looks beyond 1992, showing how European integration is likely to trigger other changes that will affect the business environment worldwide, such as manufacturing innovations and increased protectionism.
- ISBN10 1555423434
- ISBN13 9781555423438
- Publish Date 22 May 1991
- Publish Status Out of Stock
- Out of Print 23 August 2001
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Format Hardcover
- Pages 384
- Language English