This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
- ISBN10 081918330X
- ISBN13 9780819183309
- Publish Date 17 August 1992
- Publish Status Out of Stock
- Out of Print 27 January 2021
- Publish Country US
- Imprint University Press of America
- Format Paperback
- Pages 416
- Language English