Mastering the New Product Game

by Robert G. Cooper

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  • ISBN10 0039219992
  • ISBN13 9780039219994
  • Publish Date 20 November 1986
  • Publish Status Out of Print
  • Out of Print 22 June 2015
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint Wadsworth Publishing Co Inc
  • Format Hardcover
  • Pages 292
  • Language English