Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
- ISBN10 032458167X
- ISBN13 9780324581676
- Publish Date 1 February 2009
- Publish Status Out of Print
- Out of Print 27 May 2015
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 10th ed.
- Format Hardcover
- Pages 634
- Language English