For any Marketing or CIS/MIS class with an introductory Web site development component.
Drawing on current research, the goal of this text is to assist students to create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task.
- ISBN10 0130932884
- ISBN13 9780130932884
- Publish Date 7 November 2001
- Publish Status Out of Print
- Out of Print 6 May 2007
- Publish Country US
- Imprint Pearson
- Format Paperback
- Pages 142
- Language English