Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
- ISBN10 020179537X
- ISBN13 9780201795370
- Publish Date 18 December 2003
- Publish Status Out of Print
- Out of Print 25 February 2014
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Peachpit Press Publications
- Format Paperback
- Pages 208
- Language English