This book provides a practical guide to key strategic, technical and economic aspects of New Product Development (NPD) systems and what determines success or failure in terms of reducing time to market. It is based on detailed analysis of New Product Development projects and the experience of leading organizations in the Silicon Valley, and how this can be applied elsewhere.This book integrates a methodology to understand techniques for managing effectively the knowledge obtained in the NPD process in order to reduce time to market. It provides a methodology to reduce time to market difficulties facing NPD managers with the use of their NPD knowledge systems. It enables NPD managers not only improve their NPD performance by reducing time to market but also identifies issues which will be important in the future.
- ISBN10 1843344149
- ISBN13 9781843344148
- Publish Date 1 May 2008
- Publish Status Cancelled
- Publish Country GB
- Publisher Elsevier Science & Technology
- Imprint Chandos Publishing (Oxford) Ltd
- Format Hardcover
- Pages 200
- Language English