The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the public′s `main source′ for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.
- ISBN10 0803925697
- ISBN13 9780803925694
- Publish Date 8 July 1986 (first published 7 July 1986)
- Publish Status Out of Print
- Out of Print 18 February 2010
- Publish Country US
- Imprint SAGE Publications Inc
- Format Hardcover
- Pages 272
- Language English