IMC, the Next Generation: 5 Steps for Delivering Value and Measuring Financial Returns

by Don Schultz and Heidi Schultz

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  • ISBN10 1280230037
  • ISBN13 9781280230035
  • Publish Date 1 January 2003
  • Publish Status Active
  • Out of Print 4 March 2015
  • Publish Country US
  • Imprint McGraw-Hill Companies
  • Format eBook
  • Pages 408
  • Language English