"Winning In Your Own Way" is a practical guide to strategic Brand Development, based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the ten golden rules (expressed as nine and a half golden rules) learnt from the companies mentioned and from having been employee, Client, entrepreneur and consultant. Presented in full-color throughout, this is a business book with a difference, illustrating its points with style and elegance.
- ISBN10 1852526270
- ISBN13 9781852526276
- Publish Date 23 September 2009
- Publish Status Active
- Publish Country GB
- Imprint Management Books 2000 Ltd
- Format Paperback
- Pages 144
- Language English