Marketing Payback: Is Your Marketing Profitable?

by David Merrick and Robert Shaw

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  • ISBN10 1281156892
  • ISBN13 9781281156891
  • Publish Date 1 January 2005
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Pages 511
  • Language English