The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

by Richard Florida

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Book cover for The Great Reset

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Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In "The Great Reset", bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living - and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including: flexible housing; new and faster public transportation; more affordable consumption bundles such as food and energy; and, new jobs, industries, and sources of innovation.
Going beyond economics and social geography, "The Great Reset" provides a new framework for understanding the roots of new growth, details the essential actions for recovery; shows the often-overlooked importance of place; and, paints a picture of what our new lives could soon look like.
  • ISBN10 0061937193
  • ISBN13 9780061937194
  • Publish Date 27 April 2010
  • Publish Status Out of Stock
  • Out of Print 6 December 2021
  • Publish Country US
  • Imprint Harper
  • Format Hardcover
  • Pages 240
  • Language English