Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.
- ISBN10 1581801947
- ISBN13 9781581801941
- Publish Date 5 March 2002
- Publish Status Out of Stock
- Out of Print 14 October 2009
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Design Books
- Format Hardcover
- Pages 192
- Language English