Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth. Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from the earliest rough detail sketches through conceptualisation and completion and everything else in between. Filled with inspiration and professional tips, this book is an invaluable resource that designers - and the clients and marketers they work with - will refer to over and over again.
- ISBN10 1592531296
- ISBN13 9781592531295
- Publish Date 1 April 2005
- Publish Status Out of Print
- Out of Print 12 December 2008
- Publish Country US
- Imprint Rockport Publishers Inc.
- Edition New edition
- Format Paperback
- Pages 208
- Language English