Certain visual images - a stop sign, a skull and crossbones, a handicapped parking sticker - scream their message to us loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. This title argues that this way of seeing and creating is part innate and part learned and without it, even the most technologically sophisticated designer is merely a technician. Through images and accessible descriptions, this volume explains the theory behind visual translation; walks the reader through the examples of graphics ranging from signs and logos to advertising, packaging, and events publicity and explains how each image was conceived and why it succeeds. It emphasizes the Internet as a means to use graphic communication to successfully exchange ideas worldwide.
- ISBN10 1592530516
- ISBN13 9781592530519
- Publish Date 27 April 2005
- Publish Status Out of Print
- Out of Print 20 July 2011
- Publish Country US
- Imprint Rockport Publishers Inc.
- Format Paperback
- Pages 208
- Language English