How Far to Nudge?: Assessing Behavioural Public Policy (New Horizons in Public Policy)

by Peter John

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Behavioural public policies, or nudges, have become increasingly popular in recent years, with governments keen to use light-touch interventions to improve the success of their public policies. In this unique book, Peter John explores nudges, their successes and limitations, and sets out a bold manifesto for the future of behavioural public policy.

This book traces the beginnings of nudge in behavioural economics and tracks the adoption of its core ideas by policy-makers, providing examples of successful applications. By considering the question ?how far to nudge??, John reviews why it is crucial for governments to address citizen behaviours, and reviews...

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  • ISBN10 1786430541
  • ISBN13 9781786430540
  • Publish Date 23 February 2018
  • Publish Status Active
  • Publish Country GB
  • Imprint Edward Elgar Publishing Ltd
  • Format Hardcover
  • Pages 192
  • Language English