Readings in Strategic Marketing: Analysis, Planning, Implementation

by Barton A Weitz

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  • ISBN10 0030208645
  • ISBN13 9780030208645
  • Publish Date 15 December 1997
  • Publish Status Out of Print
  • Out of Print 11 December 2009
  • Publish Country US
  • Imprint Dryden Press
  • Format Hardcover
  • Pages 500
  • Language English