Identitatsbasierte Markenfuhrung: Grundlagen - Strategie -Umsetzung - Controlling

by Christoph Burmann, Tilo Halaszovich, and Frank Hemmann

Heribert Meffert

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  • ISBN10 3834929905
  • ISBN13 9783834929907
  • Publish Date 13 October 2012
  • Publish Status Out of Print
  • Out of Print 15 June 2021
  • Imprint Springer Gabler
  • Edition 2012 ed.
  • Format Paperback (US Trade)
  • Pages 305
  • Language German