Includes current material on events and issues of importance to European corporations and managers. This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing. The book is European in perspective, and logically structured to cover all the major areas of marketing. Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.
- ISBN10 0132276534
- ISBN13 9780132276535
- Publish Date 15 October 1996
- Publish Status Out of Print
- Out of Print 18 May 2000
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 284
- Language English